Is it time for 'lab-grown' fish balls over burgers?
Bianca Wassmann from SEC's Mircoalgae Project analyses what can be done for Asian consumers to accept lab-grown meat in an article for 360info.
Singapore has the distinction of being the external page first country in the world to approve 'lab-grown' or cultured meat for sale in 2020. Other Asian countries are also following Singapore's lead, especially China, which has invested significantly in alternative foods since 2020.
Yet, as Bianca Wassman writes in her analysis on newswire service 360info, an "Asian perspective within the cultured meat industry is lacking".
Her analysis of the cultured meat consumer landscape reveals most companies producing such food are based in North America and Europe, cater to Western diets and use marketing images of burgers and salads that may be unappealing to Asian tastes.
Contending that consumer research into cultured meats needs to add an Asian perspective, she suggests several ways - from language to cultural consideration like halal certification - make such food products more palatable to Asian consumers.
Bianca Wassmann is currently doing consumer research for SEC's Urban Microalgae-Based Protein Production project.
Read the full article external page 'Time for lab-grown fish balls instead of burgers?' on 360info.