Dr Bianca WASSMANN
Bianca is a postdoctoral researcher on the ‘Urban Microalgae-Based Protein Production’ project, for which she conducts consumer studies to support the development of novel microalgae food products.
Her research focuses on psychological aspects of sustainable eating behavior. She is especially interested in consumers’ acceptance of alternative proteins like plant-based meat substitutes, insects, microalgae, or in-vitro meat.
Publications
- Wassmann, B. (2023). Environmentally friendly food choices: Factors that influence consumers’ selection of meals, eco-labels, and alternative proteins (Doctoral dissertation, ETH Zurich). doi: 10.3929/ethz-b-000635216
- Wassmann, B., Siegrist, M., & Hartmann, C. (2023). The role of heuristics for composing an environmentally friendly meal. Journal of Cleaner Production, 402, 136818. external pagedoi:10.1016/j.jclepro.2023.136818
- Wassmann, B., Siegrist, M., & Hartmann, C. (2023). Palm oil and the Roundtable of Sustainable Palm Oil (RSPO) label: Are Swiss consumers aware and concerned?. Food Quality and Preference, 103, 104686. external pagedoi: 10.1016/j.foodqual.2022.104686
- Wassmann, B., Siegrist, M., & Hartmann, C. (2021). Correlates of the willingness to consume insects: A meta-analysis. Journal of Insects as Food and Feed, 7(5), 909-922. external pagedoi: 10.3920/jiff2020.0130
Education
- Doctor of Sciences (Dr. Sc. ETH Zurich), Consumer Behavior, ETH Zurich, Switzerland
- Master of Science (M.Sc.), Psychology, University of Konstanz, Germany
- Bachelor of Science (B.Sc.), Psychology, University of Konstanz, Germany